Founded on the belief that style and skin health shouldn’t be mutually exclusive, Paradise West creates contemporary UPF fashion embodying effortless style with sophisticated protection, offering easy-to-wear wardrobe staples.
About Paradise West: Sophisticated Sun Protection
Rooted in sun intelligence rather than sun avoidance, we empower those who move confidently towards the sun—at sea level or 10,000 feet above it. True luxury is protection you never have to think about.
Paradise isn’t a destination—it’s the direction you choose. West. Always west. Chasing that eternal golden hour, knowing that horizons aren’t limitations—they’re invitations.
Towards the sun, with intention.
Towards the Sun: Why Fashion Needs a Skin Intelligence Revolution
The contradiction sits at the heart of modern beauty: society has conditioned us to fear the sun while craving its benefits. For decades, sun protection meant compromising style. Paradise West exists because it's time to elevate the conversation about sun intelligence. Welcome to a new kind of fashion intelligence where moving towards the sun becomes the most intelligent choice you make.